Tobacco and vape companies have taken advantage of vulnerable populations for decades. Cardiovascular and lung disease caused by commercial tobacco use are the leading causes of death among Native Americans. They use tobacco at more than 2x the rates of other populations in South Dakota and experience poverty and lower levels of education at much higher rates. The Find Your Power website was designed to help Native Americans learn more about the differences between commerical and traditional tobacco and to encourage them to connect and find their power in their culture. Following a complete content overhaul and redesign in early 2020, March traffic to the site increased by over 2,080%.
MY ROLE — Website: Lead UI/UX Designer • Print: Design, Art Direction
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