The Avoid Opioid brand was developed in response to the ongoing national opioid crisis. The website — originally built as a micro-site — has grown exponentially. It has evolved from focusing on prescription misuse and abuse to include addressing and reducing stigma, providing information for pharmacies and providers, featuring addiction counseling and social services like Care Coordination for people and families affected by both prescription and illicit use, and providing a number of preventative services and actionable strategies, such as MAT (Medication-Assisted Treatment). The newest content was launched in December 2022 to further educate and address counterfeit pills, opioid misuse, and prevention.
MY ROLE — Website: Lead UI/UX Designer • Print: Design, Art Direction
More Avoid Opioid Projects
The Care Coordination Logo was created to compliment the Avoid Opioid brand and MAT (Medication-Assisted Treatment) logo. The program began as an opioid support program to help connect people with treatment and support. It eventually needed to encompass any type of addiction. The original logo included the word “Opioid”, so it was revised without “Opioid” to be more inclusive of any type of addiction recovery.
The MAT (Medication-Assisted Treatment) logo was created to compliment the Avoid Opioid brand and Care Coordination logo. MAT is the use of FDA-approved medications used in combination with counseling and behavioral health therapies that provide a whole-patient approach to treatment. It is tailored specifically to each individual.
Explore More Campaigns
ScarlettDavis.com 