Even as new health hazards and epidemics continue to emerge, the fact is that smoking cigarettes is still the leading cause of preventable and premature death. Behavior change advocates have their work cut out for them. That’s where the all-new Be Tobacco Free SD website comes in. The website’s primary goal is to serve as a bridge between the Tobacco Control Department and community advocates, healthcare professionals, educators, and DOH staff, all of whom want to help prevent tobacco use and promote cessation. The updated site launched during the pandemic with new content and a fresh design. One year after launch, traffic to the site surpassed the previous website by average monthly visits and users were staying on the pages for minutes. The number of downloads began to increase and newsletter opt-ins were growing steadily. By all accounts, this site was proving to be a workhorse for tobacco prevention and cessation advocates.
MY ROLE — Website: Lead UI/UX Designer • Print: Design, Art Direction
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